About TikTok Pixel for Mercado Shops

TikTok Pixel 是一段可以放到网站上的代码，用于将网站事件共享给 TikTok。它可帮助你发掘新客户、优化推广系列并度量广告投放效果。详细了解TikTok Pixel。

With TikTok for Mercado Shops, you can install the TikTok Pixel with just a few clicks with no changes to website code required.

Benefits

• Easy implementation: With the click of a button, use TikTok Pixel and Events API to enhance ad performance and gain cutting-edge insights into your advertising.
• Full-funnel events are included with the integration, allowing you to measure valuable actions throughout the customer journey.
• Streamlined steps to create and install your TikTok Pixel and enable Events API.
• Standardized event rules specific to your ecommerce platform's unique user journey.

Features

• Advanced Matching:Turn on Advanced Matching to help improve conversions by allowing TikTok to deliver your ads more efficiently to people who are likely to convert.
• Audience enrichment:Build custom audiences for your campaigns to show relevant ads to potential customers.
• Product parameters:Send additional information about website visitor actions, like total price of an order or product name and category. Parameters can unlock features like Value Based Optimization and enrich reporting with metrics like Return on Ad Spend (ROAS).

Note:Events API is included in your integration and is enabled during setup. Learn more about Events APIhere.

TikTok 事件 API

TikTok 的事件 API 为广告主提供了服务器与服务器之间的安全连接，将用户在广告主网站上执行的操作直接共享给 TikTok。事件 API 在你的企业和 TikTok 之间实现畅通无阻的营销数据共享，可帮助企业满足未来需求，适应不断变化的广告生态系统，从而顺利达成营销目标。进一步了解事件 API。

Advanced Matching

Advanced Matching is an optional feature available via the TikTok Pixel that enables advertisers to send privacy-safe hashed customer information including email addresses and phone numbers to better match TikTok ads with website conversions, and enrich audiences for retargeting. Learn moreabout Advanced Matching. You can choose how customer data and browsing behavior is measured in your online store through TikTok business products. With Advanced Matching, you agree to share customer data with TikTok, which could include email, phone number, name, and location. Advanced Matching can increase your retargeting audience, drive better conversion attribution and improve your campaign performance.As this feature shares privacy-safe personal customer details with TikTok, you should ensure your privacy policy reflects your usage of customer data. As this feature shares privacy-safe personal customer details with TikTok, you should ensure your privacy policy reflects your usage of customer data. Note:Events APIis automatically turned on when you set up the integration. TikTok's server-2-server technology will ensure that your data connections remain safe, reliable, and free of cookies to optimize tracking and delivery. Learn more about theTikTok Partner Privacy PolicyandTikTok Business Products (Data) Terms.