How to Enable Auto Event Set up

Auto Event Setupleverages information collected via the pixel'sEnhance Data Postbackfeature to setup keystandard events(eg. ViewContent, AddToCart, etc.) andparameters(eg. value, currency and content_id, etc.) automatically. Once enabled, advertisers will see the events and parameters in Events Manager, and can use them to optimize campaigns, and measure results. This feature is currently in beta and available to a limited number of advertisers. For more information, contact your TikTok for Business representative.

Before you begin

Ensure you have enabled Enhanced Data Postback to access Auto Events Setup and allow 48 hours for sufficient data to be posted back for the most effective recommendations.

How to Enable Auto Events Setup

Follow these steps to enable Auto Event Setup:

1. Go to Events Manager settings by logging into your account at ads.tiktok.com and clickingTools>Events>Manage Web Events
2. Select the pixel you want to manage
3. Click onSettings
4. Toggle theAuto event setupbutton to on

Once you enable Auto Event Setup, you can view the events and parameters in the Events Manager Overview tab for the selected pixel. These events can be used to optimize campaigns, and measure results.