TikTok 广告投放指南
目录商品参数
本文整理「目录商品参数」的操作要点，主要涵盖Required Product Param、Optional Product Param等内容。另附2 张对照表。内容依据平台公开资料整理，便于按步骤查阅核对。
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- 本文整理「目录商品参数」的操作要点，主要涵盖Required Product Param、Optional Product Param等内容。另附2 张对照表。内容依据平台公开资料整理，便于按步骤查阅核对。
- Required Product Parameters
- Optional Product Parameters
本页「目录商品参数」属于 TKTOC跨境导航「TikTok 广告投放指南」知识大纲中「商品库设置」下的第 4 级条目。
Before getting started: Catalog Product Parameters is only available for managed accounts that are based in launched markets where Video Shopping Ads (Catalog) is currently present. For more information, please contact your sales representative. There are 9 required fields and 27 optional fields available when uploading your product information to your catalog.
Required Product Parameters
See the table below for a full breakdown of the required fields for each product in a catalog.Note: You will receive an error message if any of the required fields are missing in your data feed file.
| Attribute | Type | Description | Guidelines | Example |
|---|---|---|---|---|
| sku_id | string | Enter a unique ID for the item, such as a SKU. If there are multiple instances of the same ID, these will be ignored. You need to use the same id to replace the same product in the original data feed if you want to update it. Use only valid unicode characters, avoid invalid characters like control or function characters. | tiktok_item_1234 | |
| title | string | The title of the item. Use only valid unicode characters, avoid invalid characters like control, function characters or emoji. Do not include promotional text like "free shipping, high quality, wholesale". | -Ensure the correct title is uploaded to avoid unnecessary product rejections and negative influences on your ad performance. | T-Shirt (Unisex) |
| description | string | A short description describing the item. | A vibrant crewneck for all shapes and sizes. Made from 100% cotton. | |
| availability | string enum | The current availability of the item in your store. Supported values: in stock, available for order, preorder, out of stock, discontinued | Ensure that product availability is updated actively to match the availability of your landing page to avoid negative influences on ad performance. | in stock |
| condition | string enum | The current condition of the item in your store. Supported values: new, refurbished, used | new | |
| price | string | The cost of the item. Currency will follow the catalog's target country by default. | Ensure that prices accurately match with the price on your landing page. Mismatched prices may lead to poor ad impressions or conversions. | 9.99 USD |
| link | string | The URL of the product landing page, or the website where you can buy the item. | Check link status regularly and ensure that they are active to avoid issues such as 404 errors or empty webpage, which may have a negative influence on your ad performance. | https://www.tiktok.com/tiktok_t_shirt |
| image_link | string | The URL for the image used in your ad.- For square (1:1) aspect ratios in the carousel ad format, your image should be ≥500×500.- Image links should end with JPG or PNG.- Supported image hosting sites include: Imgur, Imgshare.io, Photobucket, Imageshack.- Non-supported image hosting sites include: GoogleDrive, Flickr, Pinterest, 500px, Imgbb, Smugmug, Dropbox Note: TikTok has no affiliation with these hosting sites and are not responsible for advertiser experience with these sites. | Ensure that the image link can be opened to avoid unnecessary delays in the product review process. | https://www.tiktok.com/t_shirt_image_001.jpg |
| brand | string | You can use a brand name for your product. – We strongly recommend you to provide an accurate value instead of a meaningless one. | Provide the correct brand name to ensure the best user recommendation experience and ad performance. | Nike, Adidas, Apple, Google… |
You can pass back optional fields to provide more product information, which helps our system understand your products and is beneficial to the optimization of the advertising effect.
Optional Product Parameters
See the table below for a full breakdown of the required fields for each product in a catalog. To learn more tips for optional product parameters, refer toBest practices for catalog.Note: Some of the optional fields, such as ios_url and android_url, are mandatory for retargeting delivery and Deeplinks.
| Attribute | Type | Description | Guidelines | Example |
|---|---|---|---|---|
| google_product_category | string | A preset value from Google's product taxonomy. Only supports three levels. Please refer to the Google website:https://support.google.com/merchants/answer/6324436?hl=pt-br | Provide the correct category to ensure the best product recommendation to your users and ad performance. | -Apparel & Accessories > Clothing > Dresses -Apparel & Accessories > Clothing > Shirts |
| video_link | string | The URL for the video used in your ad for the video placement. Recommend Vertical(9:16);Recommend Resolution for TikTok: ≥720*1280;Recommend Bitrate for TikTok: ≥516kbps; Sound: Enabled with captions included | https://www.tiktok.com/tiktok_t_shirt | |
| additional_image_link | string | Additional image URLs for the item. You need to use double quote to include the URLs. You can include up to 10 image URLs. Use "," to separate each URL. For square (1:1) aspect ratios in the carousel ad format, your image should be ≥500×500. All images should be in JPG or PNG format. | https://www.tiktok.com/t_shirt_image_002.jpg,https://www.tiktok.com/t_shirt_image_003.jpg | |
| age_group | string enum | The age group for your item. The accuracy of this field is important to ensure products are delivered to the intended age demographics. Supported values:Newborn (0-3 months old)Infant (3-12 months old)Toddler (1-5 years old)Kids (5-13 years old)Adult (13 years old or more) | adult | |
| color | string | The item color. | blue | |
| gender | string | The item's gender. The accuracy of this field is important to ensure products are delivered to the intended gender group. Supported values: male, female, unisex. | unisex | |
| item_group_id | string | Items that are variants of a specific product. Provide the same item_group_id for all items that are variants. For example, a red Polo Shirt is a variant of Polo Shirt. | Providing item_group_id helps you to avoid ads from recommending products in different variants, optimizing your ad performance. | tiktok_1234_shirts |
| material | string | The material the product is made from, such as cotton, denim, or leather. | cotton | |
| pattern | string | Pattern or graphic print on a product. | stripes1 | |
| product_type | string | The category the product belongs to. Only the first three levels are indicated. | Provide the correct category to ensure the best product recommendation to your users and ad performance. | -Home & Garden > Kitchen & Dining > Appliances > Refrigerators -Apparel & Accessories > Clothing > Shirts |
| sale_price | string | The discounted cost and currency code for the product if it's on sale. A sale price is a number followed by the currency code (ISO 4217 standards). Use "." as the decimal for the sale price. The sale price is required if you plan on using an overlay for discounted prices. | -sale_price is used together with sale_price_effective_date if the sale price expires within a certain time period. -Ensure that sale_price accurately matches the price of your landing page. Mismatched prices may lead to poor ad impressions or conversion. | 4.99 USD |
| sale_price_effective_date | two ISO-8601 timestamp | The start and end date and time for your sale, written as: YYYY-MM-DDT0:00-23:59/YYYY-MM-DDT0:00-23:59. Use a start date before the end date. | Leave this field empty if the sale price of a product is available endlessly. Warning: This field is currently not used as a criteria for the expiry of your sale price. Please reach out to your TikTok representative if you encounter any issues. | 2017-12-01T0:00/2017-12-31T0:00 |
| shipping | string | -The type of shipping for the item, Recommend written as: COUNTRY:STATE:SHIPPING_TYPE:PRICE:SERVICE. Use ";" to separate different regions. | US:CA: Ground:9.99 USD: Standard | |
| shipping_weight | string | The shipping weight of the item. | 0.3 lb | |
| gtin | string | Several different types of ID numbers are considered a GTIN (Global Trade Item Numbers). Use the GTIN attribute to submit any of the following types of numbers: UPC (in North America / GTIN-12): 12-digit number (convert 8-digit UPC-E codes to 12-digit codes) EAN (in Europe / GTIN-13): 13-digit number JAN (in Japan / GTIN-13): 8 or 13-digit number ISBN (for books): 13-digit number (convert ISBN-10 to ISBN-13) – If you have both, include only the 13-digit number. ITF-14 (for multipacks / GTIN-14): 14-digit number | 3234567890126 | |
| mpn | string | You can use a unique manufacturer part number (MPN) to describe your product. | 12433 | |
| size | string | The size of the item. | Small, Large，Extra Large | |
| tax | string | The tax for item. | 0.05 | |
| ios_url | string | Required Field for IOS App re-engagement. Only support schema format. Custom scheme for iOS app as URL. For iOS, provide both iPhone & iPad app information if they are different from the general iOS app. | iOS://electronic | |
| android_url | string | Custom scheme for Android app as URL. For example: android://electronic | android://electronic | |
| custom_label_0 | string | Additional information about the product you want to include. Max character limit: 100 | Additional information about the product you want to include. | |
| custom_label_1 | string | Additional information about the product you want to include. Max character limit: 100 | Additional information about the product you want to include. | |
| custom_label_2 | string | Additional information about the product you want to include. Max character limit: 100 | Additional information about the product you want to include. | |
| custom_label_3 | string | Additional information about the product you want to include. Max character limit: 100 | Additional information about the product you want to include. | |
| custom_label_4 | string | Additional information about the product you want to include. Max character limit: 100 | Additional information about the product you want to include. | |
| merchant_brand | string | This is the Brand Name of the Store on your E-Comm website. For example, Alibaba, Amazon, JingDong | JingDong… | |
| productHisEval | string | You can provide the purchase count and the good feedback count in this field. Split by ':'. |
- ios_app_store_id
- ios_app_store_name
- android_package
- android_app_name.
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