TikTok 广告投放指南
Custom Audience Enhancement
本文整理「Custom Audience Enhancement」的操作要点，主要涵盖Benefits and features、Tips for Custom Audien、Recommended Split Test等内容。另附2 张对照表。内容依据平台公开资料整理，便于按步骤查阅核对。
本文要点
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- 本文整理「Custom Audience Enhancement」的操作要点，主要涵盖Benefits and features、Tips for Custom Audien、Recommended Split Test等内容。另附2 张对照表。内容依据平台公开资料整理，便于按步骤查阅核对。
- Benefits and features
- Tips for Custom Audience Enhancement
- Recommended Split Test Configuration
本页「Custom Audience Enhancement」属于 TKTOC跨境导航「TikTok 广告投放指南」知识大纲中「受众」下的第 4 级条目。
本页目录 3 节
Custom Audience Enhancement uses machine learning to expand your audience by adding users that are most like your original audience. The goal is to improve campaign performance by adding a small number of TikTok recommended users.
Benefits and features
- Offset signal and cookie-loss:Changes in cookie tracking and ATT mean people who couldn't reach their desired audiences can now boost their audience reach.
- Reach relevant audiences:Our CAE recommendation engine finds TikTok users closely matching your seed audience's behavior, adding minimally-diluted users without exceeding your seed audience size.
- Drive performance gains:Tests reveal CAE enhanced audiences achieve a 28% increase in reach with a 4% lower CPA on average. (Source: backend tests with US advertisers that had audience sizes between 100k and 1MM matched users)
Tips for Custom Audience Enhancement
| Recommended objectives | Website Conversions, App Promotion, Lead Gen |
|---|---|
| Recommended campaign duration | 15 days |
| Recommended budget | At least$4,500 per ad group |
| Creative | Proven past tactic as test cannot be edited after launch |
Recommended Split Test Configuration
| Control Group | Option 1:Broad targetingOption 2:Custom AudienceControl group should not include enhanced audience |
|---|---|
| Test group | MUST include ‘Enhanced’ audience |
关于本页的常见问题
Custom Audience Enhancement属于哪个知识树？
属于 TKTOC跨境导航「TikTok 广告投放指南」知识大纲，页面顶部面包屑展示完整目录层级。
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