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TikTok 广告投放指南

About Following Feed Placement

本文整理「About Following Feed Placement」的操作要点,主要涵盖Supported Objectives a等内容。内容依据平台公开资料整理,便于按步骤查阅核对。

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  • 本文整理「About Following Feed Placement」的操作要点,主要涵盖Supported Objectives a等内容。内容依据平台公开资料整理,便于按步骤查阅核对。
  • Supported Objectives and Bidding Methods

本页「About Following Feed Placement」属于 TKTOC跨境导航「TikTok 广告投放指南」知识大纲中「广告位概览」下的第 4 级条目。

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  1. Supported Objectives and Bidding Methods

The Following Feed placement serves ads within the "Following" tab, where users view content from accounts they follow. Ads are shown as users scroll through posts from creators they actively engage with.

Supported Objectives and Bidding Methods

Following Feed supports the same objectives and bidding methods as Profile Feed:

  • Reach
  • Video Views
  • Traffic
  • Conversion
  • App Installs
  • Lead Generation

Supported bidding methods include:

  • CPM (Cost per Thousand Impressions)
  • oCPM (Optimized Cost per Thousand Impressions)
  • CPC (Cost per Click)

Note:Following Feed placement is automatically included when selectingTikTok's For You Feedand cannot be opted out through TikTok Ads Manager. Learn aboutplacements and available locations.

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内容说明

本页依据平台公开资料整理,供操作查阅;平台规则、功能口径与操作路径请以官方最新说明为准。 目录每日比对、正文按内容指纹每周轮巡,有变更才更新。