TikTok 广告投放指南
客户文件支持的ID和格式列表
本文整理「客户文件支持的ID和格式列表」的操作要点，主要涵盖Use this list of supported I等内容。另附1 张对照表。内容依据平台公开资料整理，便于按步骤查阅核对。
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- 本文整理「客户文件支持的ID和格式列表」的操作要点，主要涵盖Use this list of supported I等内容。另附1 张对照表。内容依据平台公开资料整理，便于按步骤查阅核对。
本页「客户文件支持的ID和格式列表」属于 TKTOC跨境导航「TikTok 广告投放指南」知识大纲中「受众」下的第 4 级条目。
Use this list of supported IDs and formats when creating a Custom Audience with a customer file. Learn moreabout customer file audiences.
| ID | AcceptedFormats | Required Header description | ID formatting requirements |
|---|---|---|---|
| Mobile Advertiser IDs (MAIDs):– Apple IDFA (Identifier for Advertisers)- GAID (Google Advertising ID) | Original value,MD5 Hashed,or SHA256 Hashed | MAIDor MAID_MD5or MAID_SHA256 | – All characters must be uppercase or lowercase- Character capitalization must be consistent |
| Phone | Original valueor SHA256 Hashed | Phoneor Phone_SHA256 | – E.164 format only- “+” & Country Code & Phone Number, no space- For example, +442071838750, +551155256 |
| Original valueor SHA256 Hashed | Emailor Email_SHA256 | – Lowercase only- ID should start with numbers or letters- Example: firstname-lastname@gmail.com- Remove '+' and any characters following the '+' symbol until '@'. (example below)- Remove all possible '.' within the username before '@'. (example below) |
Note:
- Your file will be hashed automatically if there are unhashed or original values.
- Before hashing, the contents of your file need to contain consistent capitalization.
- Apple's Identifier For Advertising (IDFA) or Google Advertising ID (GAID) can be combined in the same file, with each entry on a separate line.
- Each header can appear a maximum of 3 times in one file for a file with multiple IDs.
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客户文件支持的ID和格式列表属于哪个知识树？
属于 TKTOC跨境导航「TikTok 广告投放指南」知识大纲，页面顶部面包屑展示完整目录层级。
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