Google跟踪代码管理器使用入门

Google Tag Manager is a tag management system that allows you to quickly add measurement codes and related code fragments collectively known as tags on your website. There are two methods to set up TikTok Pixel with Google Tag Manager:

• Install TikTok Pixel in TikTok Events Manager (Recommended)
• Install TikTok Pixel in your Google Tag Manager account

Learn aboutEvents APIandhow to install both Pixel and Events API with Google Tag Manager.

Before you begin

Before you install TikTok Pixel in Events Manager for Google Tag Manager, you need to:

• Set up aGoogle Tag Manageraccount and install it on your website.
• Create a Google Tag Manager web container for the website. Your Container permissions must have Publish, Approve, Edit, and Read permissions.
• Familiarize yourself withGoogle Tag Manager conceptslike tags, triggers, and variables.
• Create a TikTok Pixelor integrate an existing TikTok Pixel

Learn how tocreate an account and containerandinstall a web containerfrom Google's Help Center.

How to set up TikTok Pixel with Google Tag Manager in TikTok Events Manager

To install TikTok Pixel in TikTok Events Manager:

1. Go toTikTok Events Manager.
2. ClickData sources.
3. Choose the TikTok Pixel you want to connect.
4. ClickSettings.
5. Go toPartner Platformand clickChoose Partner.
6. ClickGoogle Tag Managerand clickNext.
   
7. ClickClient-side tagging.
   
8. ClickGet startedto log in to your Google account that is linked to your Google Tag Manager workspace.
9. Name your pixel if you created a new one.
10. Select the Google Tag Manager account, Container and Workspace that you want to install the TikTok tags.

If you want to use a new Container, create one in your Google Tag Manager account, then return to this screen and clickRefresh.

11. Select the method to set up events and parameters:

• Set up with TikTok Event Builder (Recommended):You can create events and parameters directly from your website without requiring changes to website code. Learnhow to set up events and parameters in Event Builder.
• Use Google Tag Manager data layer APIs:A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. This method installs TikTok tags and variables to automatically convert data layer events to TikTok Pixel events, and is best fit for websites already using a Google Tag Managerdata layerto send custom event data. Learn moreabout setting up TikTok events with Google Tag Manager data layer APIs.

12. Review the pending changes to your Google Tag Manager account and confirm the account information is correct.Note:You won't be able to modify changes after you publish them. 13. When you're finished, clickPublish. The TikTok Pixel tag will be installed on your website. Refresh your website for the changes to take effect.

Considerations

When you set up Google Tag Manager, consider:

• If your GTM workspace already has tags, variables, or triggers with the same names as the changes being published, those will be skipped to preserve your existing production GTM settings.
• If you want to make any modifications to the published version or reset TikTok tags, variables, or triggers, see our Developer Help Center forinstructions on reinstallation.
• ClickPublishto automatically install the tags, triggers, and variables necessary for TikTok Pixel to work properly on your website. Learn moreabout changes made to your GTM account.
• If you get an error during set up, troubleshoot Google Tag Manager.