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TikTok 广告投放指南

轮播广告规格

本文整理「轮播广告规格」的操作要点,主要涵盖Music Options for Caro等内容。另附1 张对照表。内容依据平台公开资料整理,便于按步骤查阅核对。

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  • 本文整理「轮播广告规格」的操作要点,主要涵盖Music Options for Caro等内容。另附1 张对照表。内容依据平台公开资料整理,便于按步骤查阅核对。
  • Music Options for Carousel Ads on TikTok and Pangle Placements

本页「轮播广告规格」属于 TKTOC跨境导航「TikTok 广告投放指南」知识大纲中「轮播广告」下的第 4 级条目。

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  1. Music Options for Carousel Ads on TikTok and Pangle Placements

每种轮播样式都对你选择的图片、音乐或广告有要求。进一步了解轮播广告。

对于标准轮播对于 VSA 轮播
图片要求– 最少 2 张、最多 35 张图片 – JPG/.JPEG 或 .PNG – 建议文件大小 ≤100 KB – 图片分辨率: – 横版 1200*628 px | 方版 640*640 px | 竖版 720*1280 px– 最少显示 2 张图片 – 最多显示 20 张图片
音乐要求– 必须有音乐(将循环播放) – 时长 >=2 秒,支持的类型:.mp3、.wav、.m4a、.flac – 可支持 CML 音乐和音乐上传(文件大小:最大 10 M;音乐格式:MP3)– 必须有音乐(将循环播放) – 时长 >=2 秒,支持的类型:.mp3、.wav、.m4a、.flac – 可支持 CML 音乐和音乐上传(文件大小:最大 10 M;音乐格式:MP3)
广告要求– 所有图片只允许使用一个广告标题和行动引导文案 – 所有图片均使用一个 URL(不以数据流/商品库为数据源) – 不支持:SPC、CBO、ACO 和 Spark Ads– 只允许使用一个广告标题和行动引导文案按钮 – 每张商品图片可跳转到一个单独的商品链接(以商品库为数据源) – 不支持:SPC、ACO 和 Spark Ads

Music Options for Carousel Ads on TikTok and Pangle Placements

Note:CML (Commercial Music Library) is not available for Pangle Carousel Ads placement. Music is essential for Carousel Ads. You can either choose music from the CML or upload your own. CML music, however, is not available for Pangle placements. If you select CML music for your Carousel Ads, it will only play on TikTok, making the ads silent for Pangle placement. For carousel ads for Pangle placement only, we only support uploaded music, and CML music options are disabled in the Ads Manager platform. Music Options by Placement In the TikTok Ad Manager platform, during Carousel Ads creation, you can select music from theMusic Builderpage, which offers four different options for music sources. Click on one of these options to choose the music for your Carousel Ads. All music provided by the platform, unless uploaded by you, comes from the Commercial Music Library (CML).

  • For You: Contains music from the Commercial Music Library (CML), which can be used on TikTok but is unavailable for Pangle Carousel Ads placement.
  • Liked: Includes music from CML, which can be used on TikTok but is unavailable for Pangle Carousel Ads placement.
  • History: Features a mix of CML music, which can be used on TikTok but not on Pangle, and uploaded music, which is available for use on both TikTok and Pangle.
  • Uploaded: Advertisers can upload their own music, which is compatible with both TikTok and Pangle placements.

Avoiding Silent Carousel Ads

  • Option 1: To have consistent music across both TikTok and Pangle, upload your own music instead of using CML music.
  • Option 2: If you prefer using CML music, create two separate Carousel Ads:For TikTok: Select "TikTok only" at the Ad group level and choose CML music at the Ads level.For Pangle: Select "Pangle only" at the Ad group level and upload your own music at the Ads level.

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