TikTok 广告投放指南
How to view ad settings for quality assurance
本文整理「How to view ad settings for quality assurance」的操作要点,主要涵盖Before you begin、How to view ad setting等内容。另附1 张对照表。内容依据平台公开资料整理,便于按步骤查阅核对。
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- 本文整理「How to view ad settings for quality assurance」的操作要点,主要涵盖Before you begin、How to view ad setting等内容。另附1 张对照表。内容依据平台公开资料整理,便于按步骤查阅核对。
- Before you begin
- How to view ad settings for quality assurance
本页「How to view ad settings for quality assurance」属于 TKTOC跨境导航「TikTok 广告投放指南」知识大纲中「修改广告设置」下的第 4 级条目。
View setup only in TikTok Ads Manager allows you to view and edit common ad settings for quality assurance for multiple campaigns, ad groups, and ads before they are delivered. Note: This feature is available for ads, ad groups and campaigns in draft or non-draft mode and for all campaign objectives.
Before you begin
In order to view and edit ad settings for quality assurance:
- You must have access to TikTok Ads Manager. VisitHow to set up a TikTok Ads Manager accountto learn more.
- You must create an ad, ad group, or ad campaign. To learn more, visit:How to create an ad in TikTok Ads ManagerHow to create an ad group in TikTok Ads ManagerHow to set up an ad campaign in TikTok Ads Manager
How to view ad settings for quality assurance
After you create your ad, ad group, or ad campaign, you can verify your settings before it is delivered:
- Go to TikTok Ads Manager.
- Navigate to yourCampaignpage.
- Click theAd, Ad Group, or Ad Campaigntab.
- ClickDefault columns.
- ClickView setup only.
InView setup onlymode, you can also edit ad settings if you find errors or want to optimize them. Hover over the column to see if you can edit the item. If a pencil icon appears, you can edit the item. You cannot add or remove columns; however, you can rearrange them. Once changed, your preferred order will be saved and displayed the next time you access the settings. Once you clickView setup only, you can review the following ad settings for quality assurance:
| Campaign Level | Ad Group Level | Ad Level |
|---|---|---|
| On/Off | On/Off | On/Off |
| Name | Name | Name |
| Status | Status | Status |
| Advertising objective | Delivery optimization | Delivery optimization |
| Budget | Budget | Identity |
| Label | Bid | Post |
| Campaign ID | Bid strategy | Video |
| Negative keywords | Ad scheduling | Text |
| Time created | Attribution settings | Call to action |
| Purchase Order Number | Placement | Website URL |
| Location | Instant page | |
| Age | Deeplink URL | |
| Gender | Website event | |
| Language | App event | |
| Included audience | Offline event | |
| Excluded audiences | Impression tracking URL | |
| Interest & behavior | Click tracking URL | |
| Inventory Filter | Campaign name | |
| Category Exclusions | Time created | |
| Vertical sensitivity control | Ad group name | |
| Optimization location | Ad group ID | |
| TikTok Pixel | ||
| Optimization goal | ||
| Campaign name | ||
| Campaign ID | ||
| Negative keywords | ||
| Time created | ||
| Content lineups | ||
| Frequency cap |
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属于 TKTOC跨境导航「TikTok 广告投放指南」知识大纲,页面顶部面包屑展示完整目录层级。
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