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TikTok 广告投放指南

About Profile Feed Placement

本文整理「About Profile Feed Placement」的操作要点,主要涵盖Supported Objectives a等内容。内容依据平台公开资料整理,便于按步骤查阅核对。

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  • 本文整理「About Profile Feed Placement」的操作要点,主要涵盖Supported Objectives a等内容。内容依据平台公开资料整理,便于按步骤查阅核对。
  • Supported Objectives and Bidding Methods

本页「About Profile Feed Placement」属于 TKTOC跨境导航「TikTok 广告投放指南」知识大纲中「广告位概览」下的第 4 级条目。

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  1. Supported Objectives and Bidding Methods

The Profile Feed placement shows ads within a profile page. When users visit a profile, after scrolling through several organic videos, ads will appear integrated into the feed.

Supported Objectives and Bidding Methods

Profile Feed supports the following objectives:

  • Reach
  • Video Views
  • Traffic
  • Conversion
  • App Installs
  • Lead Generation

Supported bidding methods include:

  • CPM (Cost per Thousand Impressions)
  • oCPM (Optimized Cost per Thousand Impressions)
  • CPC (Cost per Click)

The following types of Profile Pages are not eligible to be included in Profile Feed Ads:

  • Accounts of creators under 18 years old
  • Accounts with high Account Risk Scores
  • Mutual friends/matched friends accounts
  • Political accounts
  • Business accounts
  • Shop accounts
  • Privacy accounts
  • State-controlled media accounts

Note:Profile Feed placement is automatically included when selectingTikTok's For You Feedand cannot be opted out through TikTok Ads Manager. Learn aboutplacements and available locations.

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