TikTok 广告投放指南
About Profile Feed Placement
本文整理「About Profile Feed Placement」的操作要点,主要涵盖Supported Objectives a等内容。内容依据平台公开资料整理,便于按步骤查阅核对。
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- 本文整理「About Profile Feed Placement」的操作要点,主要涵盖Supported Objectives a等内容。内容依据平台公开资料整理,便于按步骤查阅核对。
- Supported Objectives and Bidding Methods
本页「About Profile Feed Placement」属于 TKTOC跨境导航「TikTok 广告投放指南」知识大纲中「广告位概览」下的第 4 级条目。
The Profile Feed placement shows ads within a profile page. When users visit a profile, after scrolling through several organic videos, ads will appear integrated into the feed.
Supported Objectives and Bidding Methods
Profile Feed supports the following objectives:
- Reach
- Video Views
- Traffic
- Conversion
- App Installs
- Lead Generation
Supported bidding methods include:
- CPM (Cost per Thousand Impressions)
- oCPM (Optimized Cost per Thousand Impressions)
- CPC (Cost per Click)
The following types of Profile Pages are not eligible to be included in Profile Feed Ads:
- Accounts of creators under 18 years old
- Accounts with high Account Risk Scores
- Mutual friends/matched friends accounts
- Political accounts
- Business accounts
- Shop accounts
- Privacy accounts
- State-controlled media accounts
Note:Profile Feed placement is automatically included when selectingTikTok's For You Feedand cannot be opted out through TikTok Ads Manager. Learn aboutplacements and available locations.
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