TikTok 广告投放指南
Search Ads Campaign Objectives
本文整理「Search Ads Campaign Objectives」的操作要点，主要涵盖Web Conversion、Traffic等内容。内容依据平台公开资料整理，便于按步骤查阅核对。
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- 本文整理「Search Ads Campaign Objectives」的操作要点，主要涵盖Web Conversion、Traffic等内容。内容依据平台公开资料整理，便于按步骤查阅核对。
本页「Search Ads Campaign Objectives」属于 TKTOC跨境导航「TikTok 广告投放指南」知识大纲中「SearchAdsCampaign」下的第 4 级条目。
本页目录 2 节
Currently, Web Conversion and Traffic objectives are the only supported campaign types.
Web Conversion
The Web Conversion objective can be supported through the TikTok Pixel, an instant page (pixel-less), or the events API. The Search Ads Campaign web conversion objective supports all the same conversion events as a standard in-feed video campaign. To help your Web Conversion Search Ad Campaign pass the learning phase, ensure adequate conversions within the first few days. Aim for over 20 conversions in the first week. If your advertiser has multiple conversion points (e.g., page view, add to cart, view cart, purchase), start with the most upper-funnel conversion when launching the campaign. Once the campaign is stable for about 14 days, consider moving to a lower funnel conversion event. This can be done by pausing the ad group and activating a new identical ad group with the new conversion event. Repeat this process until reaching the lowest possible conversion event that maintains spend, scale, and efficiency.
Traffic
The Traffic objective for Search Ads Campaigns is supported through click-based optimization and does not require a pixel or instant page to run.
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