Smart+(CostCap/MinROAS) Incentive Offer

For a limited time, TikTok is offering a new incentive (the "Incentive") for Smart+ campaigns with a target bid and for which the advertiser has made a maximum of one optimization change each to its bid and targeting. If this campaign exceeds certain CPA or Minimum ROAS thresholds, we will proactively incentivize advertisers with ad credits that they can use within the same ad account. The Incentive aims to encourage advertisers to make infrequent changes to Smart+ campaigns during its learning phase. It also underscores TikTok's belief that Smart+ is the optimal solution for achieving high performance for your TikTok advertising efforts. By participating in the Incentive, you certify that you understand and agree to be bound by the terms contained herein. If TikTok, in its absolute discretion, deems you to be eligible for the Incentive, you may be issued ad credits to your account. TikTok may withdraw the Incentive at any time for any reason in its absolute discretion. The Incentive is applicable to App Promotion (except iOS Dedicated Campaigns (DC)), Lead Generation, and Web Conversions objectives and is available only where we have indicated availability in the TikTok Ads Manager UI.

Eligibility criteria

To qualify for "the Incentive", your campaign must meet the following criteria:

Calculation of incentive amount

Ad credit payment and usage

Any ad credits issued as part of the Incentive will be issued directly to you TikTok ad account. You can check the status of the incentive in the "reporting view" of the corresponding ad group or in "Payment" section under the "Tools" tab. You will also receive a notification in TikTok Ads Manager (TTAM) when ad credits are added to the ad account. Ad credits can be used towards running ads within the same ad account, cannot be withdrawn as currency or transferred between ad accounts and are subject to the TikTok Ad Credit Terms. TikTok reserves the right to revoke ad credit if we detect any unusual behavior, fraud, or violations of theTikTok Commercial Terms of Service,TikTok for Business Advertising Terms,TikTok's Advertising Policies,TikTok Community Guidelines, and other applicable terms of service. By participating in this Incentive, you agree to theTikTok Ad Credit Terms, and you agree and understand that TikTok's grant of ad credits to you is subject to the terms of the Incentive and the Ad Credit Terms.